#Toyota Reinvented for the Superbowl
Toyota offers this brilliant and refreshing Super Bowl ad to help speak to its focus on reinvention. It's clever use of tongue and cheek humour is sprinkled in enough to keep the viewer entertained and curious about how Toyota can draw the connection between curtains made of pizza and rain that makes you skinny. Bill Fay, VP Marketing for Toyota said of the spot "The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public."
Well played Toyota for taking an otherwise boring car and making it interesting.
Read more at AdAge:http://bit.ly/wY10V2